How Do Instagram Hashtags Work?
Instagram hashtags are basically a method to categorize and label your content. They aid in helping Instagram provide your content to users who are interested in your content.
With their most basic purpose the hashtags you select provide search results on the Instagram Explore page:
It doesn't stop there. Hashtags are also used as a source of information for Instagram's algorithm. Instagram algorithm, which means it is able to categorize your content and suggest that it be shown to users it believes is likely to be of interest.
Then... Do Hashtags Remain Popular On Instagram by 2022?
Hashtags are always at the subject of many debates, especially following Instagram's recent announcement that users should use between 3 and 5 hashtags (more on this later).
As Instagram slowly shifts toward the semantic search engine, it will open up many new possibilities in the search engine's ability to find content - meaning that the content in your captions and the topics that you include in your posts will be searchable as well.
However, despite these major advances, hashtags continue to work on Instagram. If they are paired with a well-crafted content strategy, they could provide incredible results.
Are you ready to download the complete download of Instagram hashtags? Watch our YouTube guide today:
This is the Top 50 Most Popular Instagram Hashtags in 2022
Utilizing popular hashtags isn't always the most effective strategy to gain more attention for your stories or posts since they're less likely be noticed.
How Many Instagram Hashtags Should You Use On Your Posts?
As we've mentioned, Instagram recently recommended that creators should utilize between 3 and 5 hashtags in their posts, even though they allow up to 30 hashtags per post.
This is contrary to what we've previously heard about how hashtags work on Instagram but, in light of their new focus on SEO and keywords this could (kind kind of) appear to be logical.
Instagram is introducing more "suggested" media feeds - such as Instagram Reels, for instance. Instagram Reels tab for instance. However, in order to offer suggested content that truly is considered to be a "good one," Instagram needs to be able categorize the content accurately. it. The idea behind it? Less hashtags = more reliable self categorization.